ET Brand Equity’s Brand Bharat Summit held virtually
Brand Bharat Summit 2022 was conducted on 27th January Friday, virtually in presence of representatives from several acclaimed brands from
5 branding terminologies you should be familiar with
In the modern day’s business world, branding plays a major role in communicating the nitty-gritty of companies to the stakeholders.
Brands engage in Hamala; What’s so special about you Mr. Dhamala?
‘Janta Janna chahancha’, a Nepalese copy of the infamous Arnab Goswami ‘Nation wants to know’ catchphrase, is broadcasted every night
Ujaya Shakya in the jury panel of ACEF 11th Global Awards
Ujaya Shakya, Founding Managing Director at Outreach Nepal, was appointed as a jury member for the upcoming ACEF 11th Global
Raksi Sukuti launches 24 hour food & Liquor delivery!
Ever had to experience running out of your favorite liquor in the middle of the night? Or ever woke up
Maha Jodi in TVC space: Will overexposure dilute brand value?
Maha Jodi is perhaps the most celebrated artistic duo in Nepal. In fact, it would not be an overstatement to
Rumpum Chatpate sustaining Rumpum’s legacy
Amidst the crowded streets of Mid-Baneshwor, lies a small shutter decorated with yellow and red nearby Ratna Rajya School. The
Branding vs Marketing: The basics you must know
Branding and marketing are business terminologies that often remain undifferentiated. However, these are two concepts with their subtleties that work
Tesla opens a store in Xinjiang; Musk labelled as a supporter of ‘human genocide’
Tesla has stirred up controversy in the US by opening a showroom in China’s controversial Xinjiang region. Tesla opened the
Daraz’s strategic move with appointment of a native MD in Nepal
Daraz’s CEO, Bjarke Mikkelsen, announced Aanchal Kunwar as the Managing Director of Daraz Nepal. Aanchal replaced Lino Ahlering for the
