5 Marketing Strategies Trending on TikTok in Nepal

TikTok has proved to be a nascent space in the marketing realm. Brands and marketers are continuously trying out avant-garde ideas to appeal to the fanatical swipers of the social media platform. As such, TikTok contains marketing practices of brands ranging from simple product advertisements to creative marketing spectacles. Here is a list of five brand marketing strategies that are trending on TikTok:

Get on the Bandwagon – Trending Songs & Dances

This strategy is the most pervasive of all. Corporate offices, startups, entrepreneurs, fashion houses, tech businesses; all kinds of brands can be seen creating short TikTok videos on trending songs and dances. These videos serve as a simplistic way of marketing via which brand and product introductions are conveyed with a hint of the infotainment element.

Influencer marketing

Influencers are the new celebrities of the social media world. They cater to their mass followers who engage with them daily. Influencers are one of the most effective mediums of advertising owing to their high conversion rate. Brands collaborate with influencers to publicize their marketing campaigns and promote their jingles as well as products & services.

Treasure Hunt

Treasure Hunt is perhaps the most experimental advertising technique being used by brands in Nepal using TikTok. Particularly, startups are conducting treasure hunts on TikTok in which they hide their products in a specific location and prompt viewers to compete in winning the hidden products.

Storytelling

Storytelling is an effective promotional strategy that focuses on building brand image and presence. Brands are known to effectively optimize emotional connection with the audience through this method. Storytelling is mostly done through captivating narrations of anything pertaining to the brand. Wrapsy does the most effective storytelling on TikTok where they appealingly narrate the daily business operations and amass a large number of viewers.

‘Things that make sense’ trend

If you are a TikTok user, you have most likely come across office employees flashing the Italian gesture and hinting at things that exist within the office’s premise but make very little sense. This trend has been popularly used by brands to promote their workplace on TikTok.