5 Movies Every Marketer Should Watch
Movies offer an escapade for those looking to lay aside the mundane qualities of everyday life. What is not to like about being engrossed in a dramatic performance put on by flamboyantly theatrical actors while sipping your favorite beverage and chewing on popcorn? And while you are at it, you might as well dig out traits from movies that can prove to be resourceful if you are pursuing a career in marketing. So, here is our list of movies that every marketer should watch.
Catch Me If You Can
Based on a true story, the movie is a sublime depiction of the tension between a con artist and an FBI agent. Leonardo Dicaprio does an excellent portrayal of Frank Abagnale, a master in the art of deception. Even before the age of 21, Abagnale has passed as a doctor, professor, lawyer, and pilot through his skills in forgery and cunning ability to sell himself. Additionally, he has also forged cheques worth millions at such a young age. He does so while constantly evading law enforcement affiliates in several nations. Unlawful overtones aside, marketing enthusiasts can witness what it takes to persuade people to believe your sales pitch.
The Social Network
The advent of social media was a pivotal milestone in information technology. What began as a platform to connect college students quickly took over the world by storm. The Social Network shows the story of how Facebook came alive and grew to be a worldwide phenomenon. The plot centers around tensions between the founding team of the social media platform. Interestingly, the movie also shows Mark Zuckerberg’s terrible state of social relationships while in the pursuit of defining how people socialize in the digital age.
Thank You For Smoking
Have you ever wondered how cigarettes have infested the global populace despite the grave dangers of smoking them? Thank You For Smoking elucidates how marketers have shrewdly advertised cigarettes to make them appealing to the general public. From refuting the detriments of smoking cigarettes to placing them in the hands of influential actors in movies, marketers have resorted to great amoral lengths to stir people into smoking cigarettes.
The Founder
This movie sheds light on the story of the largest fast-food chain in the world – McDonald’s. Founded by the McDonald brothers Maurice and Richard, the movie plot shows a true story of how Ray Kroc, a traveling milkshake salesman, manages to successfully sell franchises of the brand and later acquires the company for himself. The brand is inarguably the frontal force in popularizing the franchise model of fast-food chains globally.
The Room
The Room, released in 2003, is popularly known as “The Best Worst Film Ever Made”. Filled with terrible performances, a poor sense of direction, and utter incoherence in the plot, the movie in itself lacks any applaudable quality. However, the audience positioned the film as a cult classic that still airs in several theatres. The movie is written, directed, and produced by Tommy Wiseau, an immigrant in America whose history is shrouded in mystery. He is also the lead character in the movie. Marketers can draw a crucial inference from the film – the importance of consumer perception in defining the success of any product.
