Influencer marketing on the rise; Celebrities losing their value?
The modern era of digital technology has seen pervasive use of social media platforms like Facebook, Instagram, YouTube, TikTok and
Personification of a Visionary! CEO Roshan Kumar Neupane
Banking sector has, for long, relied on traditional TVC ads for branding and marketing. While the digital revolution has made
Brands engage in Hamala; What’s so special about you Mr. Dhamala?
‘Janta Janna chahancha’, a Nepalese copy of the infamous Arnab Goswami ‘Nation wants to know’ catchphrase, is broadcasted every night
Targeted Dream Incubation: Advertisers want to intrude into your dreams
Imagine a dream where famed marketers conspire to craftily persuade you to buy their products in real life. This surreal
Don’t let ambassadors turn your brand into a grotesque spectacle
There is a growing tendency in Nepal’s marketing scenario to sign in brand ambassadors that includes some sort of ‘known’
Cryptocurrency and Blockchain dynamics in Nepal
The technology most assuring to evolve in the next decade of business is not the social network, extensive data, the
Momo – CNN’s best 35 dumpling of the world
CNN officially released its list of best delicacies from around the world. A beloved Nepalese delicacy, momo, was listed among
Nepal as a spiritual brand for tourism
While much has been talked about Nepal as a mountaineering tourist brand, we don’t hear much about Nepal as a
3 Branding Challenges That Nepalese Banks Fail to Notice
The banking industry of Nepal is characterized by cut throat competition with several institutions operating in close proximity and offering
Eden Hashish Center – Progenitor of Cannabis Branding in Nepal
The name ‘Eden Hashish Center’ is strikingly reminiscent to the connoisseurs of cannabis in Nepal. Particularly, dwellers of Kathmandu valley
