5 Expensive Nepal Based Brands in the World
Very seldom do we hear about expensive Nepali brands flashing their presence in the international market. Yet, there are a
Creative genius of Nepalese entrepreneurs; Product + Mandu = Brand name
There is an interesting phenomenon going on in Nepal when it comes to naming start-ups. A simple mathematical formula to
The Frugal Economics of Intellectual Property Theft in Nepal
Branding is an imperative paradigm of the business world which must be performed meticulously, for a business wishes to prosper.
Diminishing returns in TVC advertising; Need for unorthodox creativity
Rapid pace of urbanization and industrialization has led to an exponential growth in most corporate and manufacturing industries. This has
Influencer marketing on the rise; Celebrities losing their value?
The modern era of digital technology has seen pervasive use of social media platforms like Facebook, Instagram, YouTube, TikTok and
Mahanayak Rajesh Hamal wants kanchi to dance (Nacha na kanchi)
Whether you watch Nepalese movies or not, Rajesh Hamal is a brand that most still revere. Popularly labeled as a
Pakistan’s State of the Art Ad Campaigns; Exemplary for Nepal
With a giant like India on the forefront, the South Asian region is home to promising economies of the world
Brands engage in Hamala; What’s so special about you Mr. Dhamala?
‘Janta Janna chahancha’, a Nepalese copy of the infamous Arnab Goswami ‘Nation wants to know’ catchphrase, is broadcasted every night
Maha Jodi in TVC space: Will overexposure dilute brand value?
Maha Jodi is perhaps the most celebrated artistic duo in Nepal. In fact, it would not be an overstatement to
Mood Change Turuntai: The Most Misrepresenting Slogan in Nepal
“Mood Change Turuntai” is a reminiscence of a popular tea brand in Nepal. This legendary slogan was subjected to comedic
