ET Brand Equity’s Brand Bharat Summit held virtually
Brand Bharat Summit 2022 was conducted on 27th January Friday, virtually in presence of representatives from several acclaimed brands from all across India.
The event boasted interactions with prominent figures from several brands: Patanjali, Balaji Wafers, Bandhan Bank, Vi-John, Dukes India, Coin DCX, Cremica, Motherdairy, Hamdard, V-Mart, Khadim, Cycle Agarbathi, Dabur, Aakash, Kutchina, Bisleri, Goldiee Masala, Madhav KRG Limited, Snapdeal, Emami, Bisleri, Aakash Education, Meesho, Spice Money, BharatPe, BFIL, Mahindra Finance, WinZo, Tata Communications and more.
Despite being virtual, Brant Equity attempted to showcase the event with as much resemblance to the physical side of it. After logging in, the attendees would land in a page allowing them a choice to virtually access auditorium hall, booths from several brands and other proceedings of the summit.
Boasting insights from several prolific names in the industry, the summit shined light upon crucial ideas surrounding the following:
- Decoding the Bharat Consumer: Understanding their aspirations, consumption patterns, communication and market dynamics
- Discover how vernacular content can bridge the Digital Divide in India
- The Big Opportunity | Unlocking Digital, Enabling Bharat: Access, adoption & acceleration
- Hear success stories of leading regional brands & uncover what helped them transition from being regional to national
- Developing the New Marketplace: Building products for the next billion users
