Foodmandu is rebranding itself and here is why!
Foodmandu has recently barraged its Facebook and Instagram with posts decorated in yellow colored designs and symbolic phrases. The campaign is hinting at a major rebranding for the first time since Foodmandu’s inception in 2010. Particularly, the brand’s Instagram page structures its latest uploads into a collage, insinuating a new logo and brand color. Ergo, BrandGuff believes that Foodmandu is rebranding itself on the occasion of the new Nepali year 2079.
Rebranding has major implications to a business such as optimization of customer-centricity and adherence to the latest design/color trends, to name a few. However, Foodmandu or more likely the agency behind its logo, seems to be concealing an ‘elephant in the room’. Futura Automation Pvt Ltd, a tech company based in India since 1992, has a strikingly similar logo to that of Foodmandu. In fact, it is hard at first glance to establish a discerning factor if the two logos were to be juxtaposed; the resemblance is uncanny. Perhaps the rebranding serves as the perfect scenario for dodging its unethical and brazen past.
Regardless of Foodmandu’s motive behind rebranding, BrandGuff contends that the brand has now rightly opted to do so in the nick of time. Intellectual property theft is a plague that rots the creative industry of Nepal. Successful brands like Foodmandu being accused of IPR violation is not conducive to a healthy industry. Brands must make amends to their tendency of engaging in IPR violations while time still permits. There is nothing concealed that will not be revealed!
