H for Handwashing Campaign Bags Twin Gold at Jay Chiat 2021

Unilever’s “H for Handwashing” campaign was awarded gold in Healthcare Strategy and Global Strategy for Lifebuoy at Jay Chiat 2021 awards. With the corona pandemic wreaking havoc globally, the campaign by MullenLowe Lintas Group has effectively captivated audiences with the slogan “No longer will the letter H stand for Horse, Hat or even Home. H must stand for Handwashing.”

Virat Tandon, group CEO, MullenLowe Lintas Group said: “4A’s Jay Chiat finds global acclaim and is possibly the toughest strategy award to win. It is a privilege for MullenLowe Lintas Group, India to have won it six times, something very few agencies in the world can boast of. The twin Gold wins for Lifebuoy this year is a great endorsement for the purpose-led work we believe in driving for our brands. A big thank you to our clients at Unilever for wholeheartedly partnering us in our vision for the brand. Kudos also to our colleagues at MullenLowe Singapore, MullenLowe salt and Weber Shandwick for supporting the ‘H is for Handwashing’ campaign. An honourable mention for another of our strong purpose-led work, the “Ghar se career” project for Wheel is also very encouraging and spurs us to do better.”