Kodoko Ltd – Promoting “Pure Kodoko Rakshi” in the International Market
The famous drink made from millet is gradually establishing its presence in the international market. Kodoko Ltd., a company based in UK, is officially manufacturing and distributing two products i.e., “Pure Kodoko Rakshi” and “3 Paane Kodoko Rakshi”.
While commercialization of locally brewed alcohol is limited to debate in the Nepal, the initiative by non-resident Nepalese is captivating audiences through effective branding strategies. CNN Travel has featured Pure Kodoko Rakshi as the “top 50 most delicious drinks in the world”. The brand is promoting its products by portraying the social, cultural as well as religious significance of Kodoko Rakshi in indigenous communities of Nepal.
