Muktinath Bikas Bank – Exemplary in the Social Media Sphere
Social media is a contemporary domain that brands cannot afford to ignore. With a significant mass rampantly scrolling through social media feeds on a regular basis, marketing potential in such platforms is incessant. As such, Nepalese banks have also dived into the realm of social media to communicate their marketing contents. Mostly, the contents being thrown by them tend to be descriptive and solely inform the audience about the nitty-gritty of their services. Contrary to this tendency, Muktinath Bikas Bank’s Facebook page has garnered attention of the audience through strategies aimed at fostering emotional connection with them.
Muktinath Bikas Bank is a ‘B’ class development of Nepal bank which, over the years, has grown to be the largest in its category. A fair share of this achievement is attributable to the young marketing team, who have aspired to push creative social media marketing campaigns. This quirky strategy has enabled the bank to maintain a distinctive brand presence in Facebook which is exemplary even to some of the ‘A’ class commercial banks. Lets look at some of them below.
#PurpleDay
The recent #purpleday campaign of Muktinath Bikas Bank seeks to spread awareness regarding epilepsy. On the occasion of Purple Day 2022, the bank painted its cover and profile picture purple on Facebook to inform its audience about the worldwide movement. Accompanied by a statement that reads “Epilepsy is Not Contagious, But Spreading Awareness Is!!!”, the bank is adhering to its CSR obligations through this campaign on Facebook. Nepal, a country where some people still denounce the illness, can certainly alleviate such stigmas through unconventional marketing campaigns like this.
#BankSafe
The #BankSafe campaign is an initiative by Muktinath Bikas Bank to encourage audience to engage in healthy banking practices and simultaneously ponder upon real world issues. While banking & finance plays a crucial role in upliftment of society as a whole, the bank also wants its audience to be wary of contemporary environmental issues which are undeniably relevant in today’s world.
Social media is not simply a medium where brands advertise their services to customers. It is a platform used by millions from various walks of life. Ergo, marketing exercises must be performed on a profound level in order to build connection with the viewers as a brand. Muktinath Bikas Bank’s social media presence is a testimony to the aforementioned. Moreover, such creative campaigns insinuate that the bank does not look to simply establish business relationship with its customers, it builds emotional connection with them.
