Muktinath Bikas Bank’s Segway Campaign: A New OOH Approach in Banking Industry!
Muktinath Bikas Bank recently launched a personalized outdoor marketing campaign using segways. The “Smart Banau, Digital Banking Rojau” campaign allured puzzled customers along the two-wheeler vehicles’ path. In an effort to promote digitization, riders of the vehicle handed pamphlets notifying Muktinath Bank’s digital banking services to the curious ones.
Muktinath Bikas Bank has had an impressive presence in the banking industry during the year 2021. The bank has certainly not hesitated to splurge out on marketing expenditures as well. With CSR branding projects such as temple branding to offbeat campaigns like segway advertising, the bank is certainly asserting its presence through unconventional marketing strategies.
Project Media Management, the brain behind this eccentric idea, mobilized trained riders around major branches of Muktinath Bikas Bank – Golfutar, Budanilkantha, Jorpati, Boudha, Baneshwor, Koteshwor and Kamalbinayak. The intrigued audience were encouraged by the riders to opt for ‘much convenient’ digital banking services.
Project Media Management has conducted Segway marketing on multiple instances in the past. Prasanna Acharya, CEO of the company says “Project Media Management is continually bringing new ideas to outdoor media and activations. We still believe there is huge room for improvement and newer ideas that focuses on customer engagement and grabbing attention.”
