Nepalese banks take up the voguish world of TikTok
The bizarre realm of TikTok has riveted people from all walks of life around the world, irrespective of their age and social status. As such, brands have begun their advent to advertise in the social media platform in recent years.
A research by Hootsuite showed that ads on TikTok reach 17.9% of all internet users over the age of 18, which is expected to grow rapidly in the near future. Adhering to this trend, Nepalese banks have also started pondering into the social media platform for marketing purposes.
Century Bank
This TikTok video by a staff of Century Bank informs the viewers about some basic services of the bank. Bhawana Basnet (bhawanab), does her rendition of a trendy dance showing the yearly charge for ATM and mobile banking services, and requirements for registration of a minor account. The rudimentary content rightfully serves its purpose in the simplest way possible, without any redundant descriptions and flamboyance. Additionally, this is also a cost-efficient approach to advertise because the bank does not need to make additional payments to its own staff for the content. The video has garnered considerable amount of engagements and is viewed by over 100,000 people.
Nic Asia Bank
NIC Asia Bank, the forerunner of marketing & branding in the banking industry of Nepal, has been quick to execute a campaign in TikTok. The video by a popular influencer, Simple Kharel, boasts the #SarvaShresthaBachatKhata scheme of NIC Asia Bank through a combination of jolly dance movements and lip-synced performance. Owing to the mass following of the influencer, the campaign has significantly engaged with thousands of viewers. Several TikTokers have also performed their rendition of the campaign which are available in NIC Asia’s official TikTok account.
