Pearl Rice flaunts its branding campaign with the latest TVC
Following a soft-centered TVC that put on view a dramatic/narrative performance by Swastima Khadka, Pearl Rice is back with another commercial under its branding campaign. Yet again with Ms. Khadka in the limelight, the newest TVC embodies Rungta Group’s intent to make its way into the lives of Nepalese households with Pearl Long Grain Rice. Communication of the brand message is truly impeccable in this campaign. Moreover, the coherent aspect of it is not to be missed. Seldom have we seen Nepalese ad campaigns, particularly those of competing brands, enacting an idea that profoundly immerses its audience. Pearl Rice manages to do exactly that with its #PearlSpecialPal ad!
Conceptualized brilliantly by Pycus Inc., it is safe to say that the ad campaign is a newfangled one. While the ads of Pearl Rice’s competitors have attempted to touch upon the emotional aspect of branding, none have resorted to recurring brand management campaigns.
Pearl Rice’s first TVC under its branding campaign showed Ms. Khadka reminiscing her arduous eating moments and puerile disregard for food which she overcame with maturity, conclusively urging viewers to not waste food. Likewise, the latest TVC films her relishing a tender family time with a mixture of happy and sad memories which transitions into a lively dining time with Pearl Long Grain Rice on the table. As such, Peal Rice aspires to position itself as a brand that manifests benevolence and strengthens the bond between family members. Furthermore, with rice being a staple food of the Nepalese, the ad campaign emotionally connects with the audience.
BrandGuff gives the highest credentials to the branding campaign and congratulates Pearl Rice in light of its launch of Pearl Long Grain Rice. However, it is to be noted that promises made in the advertisements must be met with satisfied consumers in reality. Brand management practices must not be compromised at any cost if the campaign is to turn into a success. Beyond advertisements, Pearl Rice must maintain optimum quality and taste of its products to ensure that brand message is conveyed to consumers.
