Wokewashing: Ethical conundrum for brands
Brands, at the end of the day, want to make money. In this pursuit of business, making a sound brand
This 86 Year Old Ad in a Nepali Newspaper will Amaze You
The Nepali advertisement industry has come a long way since its inception as a print ad on a cover page
Daraz Nepal rebranding to a lethargic brand; Mockery of clean feed with the new TVC
Just when Daraz Nepal presented the Nepali audience with a silver lining with the #DiscoverYourDaraz campaign, things turned out too
Consumers wake up! Force your brand and celebrities to be ethical!
At BrandGuff, we have become a sort of a clockwork repeatedly talking about the screwed up business culture, lack of
Shameless advertising of alcoholic products; Mockery of Nepal’s rule of law
‘Kahi navako jatra Hadigauma’ is an apt phrase when it comes to Nepal. The most ridiculous demands are often presented
3 Branding Challenges That Nepalese Banks Fail to Notice
The banking industry of Nepal is characterized by cut throat competition with several institutions operating in close proximity and offering
5 Steps to Conduct Top-Notch Social Media Marketing
With the number of social media users increasing every day, it is imperative that modern brands optimize their marketing campaigns
