This 86 Year Old Ad in a Nepali Newspaper will Amaze You
The Nepali advertisement industry has come a long way since its inception as a print ad on a cover page of a book called Mokshasiddi in 1919 B.S. The ad announced the coming of another book published by Nepal Manoranjan Press. With later developments in the industry, ads started appearing in the earliest newspapers of Nepal, Sudha Sagar and Gorkhapatra. One of such ads that piqued our interest in BrandGuff was a squeaky clean print ad by ‘Asli Narayan Tel’ in Uday Patrika, a Nepal-based newspaper published in Mathura, India. Check out this print ad that is devoted to selling the massage oil without conceding to the deceptive nature of capitalistic advertisements.
Finding it hard to read the old Devanagari Text? Do not fret. We, at BrandGuff, took the liberty of translating the texts so that you do not have to.
Asli Narayan Oil
Valid till 30 March 1937 A.D.
50% Discount!
Once in a Lifetime Offer!
Ignore this offer and you’ll regret it for your whole life!
Disclaimer
You might be questioning the quality of the oil since we are offering the oil worth Rs 12 at Rs 6. Well, contemplate deeper and you will realize that selling faulty products will only tarnish our reputation:
- Over 40 years of our brand image and trust will deteriorate.
- Our jobs will be canceled for life.
- Curses of millions of poor people shall befall us and cause our devastation. Even if this campaign will not generate profits worth thousands or lakhs, we shall recover the amount in the future.
Therefore, people troubled by Musculoskeletal Disorder! Do Not Miss This!!
The ad manages to communicate with the audience on several levels. While it focuses on selling by offering a 50% discount, the ad also stresses why consumers should not miss out on this offer. Moreover, the advertisement maintains a virtuous composure by listing out the detriments to the brand itself shall the offer turns out to be deceptive. Conclusively, the advertiser also wants to communicate the marketing strategy to the audience – the discount offer is not an initiative to make large profits but a strategy to increase market share and future profitability. In all its glory, the ad is wholesome right down to its core.
The level of transparency in this ad is truly magnificent. Brands & marketers of today can perhaps extract crucial lessons about transparent communication with the audience through this print ad.
